Helping Journals increase readership
We work with Editors-in-Chief / Managing Editors to broadcast their Journals to wider audiences and achieve greater impact. Whether it’s video, podcasts or audio summaries, we’ll synthesise key findings into messages that will resonate with both specialist and non-specialist audiences. Production is seamless - we’ll take on the whole process, from scripting, booking interviews, to editing and sign-off. And if you need support to broadcast through social media, our savvy digital marketers will step in and help you with that too. Thanks to the power of Zoom, we achieve everything remotely - no time-zone too difficult!
Video Abstracts
Our science communicators will take your papers and script engaging narratives to broadcast key findings. Once agreed by the authors, we turn these narratives into visual stories using stock footage along with any graphics/charts associated with the papers. These fast-turn around films are a powerful way of cutting through the noise and cost from as little as £400 per film.
Audio Abstracts
When research is challenging to communicate visually, audio abstracts are a brilliant solution. These bitesize summaries can be rapidly produced and provide another engaging way to summarise research outputs. We conduct professional online interviews and then craft them into succinct bite-sized summaries.
Podcasts
Sometimes papers lend themselves to more in-depth, discussion pieces. Podcasts not only bring the science to life, but give a voice to the author and add the human element to research. Not only do we touch on key research findings, but we also highlight motivations for research, policy implications and future horizons.
Social media assets
It’s one thing to produce a video or podcast of your science, it’s quite another to get people to take notice and watch or listen. We support Journals with this crucial step by producing social media graphics to act as a hook. We believe that every video/podcast should generate at least 10 social media posts - and each of these posts can and should be published multiple times - keeping papers ‘alive’ and at the forefront of minds. We will produce social media content for you and, if needed, will oversee a publishing schedule - ensuring your video or audio recording is repeatedly seen over a minimum of 12 months.
“Working with Blue Fire Films was great. I had to produce a video abstract to promote a recent paper published in Science with very short notice. With a couple of conservations by email and Skype, we were able to sketch the general idea for the video and then work over a couple of days to get the final version. It was a great process and I was very happy with the video.”
Prof. Miguel B. Araújo, Museo Nacional de Ciencias Naturales, Madrid
“At Ecography, we use video abstracts as a tool to reach a larger readership for our scientific papers. Dr Chan and his team have a fantastic way of putting together interesting and engaging videos that help our authors increase the visibility of their work.”
Dr Maria Persson, Managing Editor, Ecography