RESEARCH COMMUNICATIONS PLANS TO MAXIMISE IMPACT

Blue Fire Films is a communications agency specialising in research and health promotion. We help academics, institutions and research groups plan and implement their communications strategy for maximum impact.

Starting as early as the grant writing stage, we will help you prepare and deliver organised and structured communications all the way through to the end of the research cycle.

 

Resource planning & budgeting

With our consultancy expertise, we can help academics identify their goals, resources, budget and capacity to create an achievable and workable communications strategy.  We will help you understand what assets you can create yourself and what you should outsource. From PhD projects to large, multi-stakeholder programmes, we help you to achieve maximum impact, whatever the budget.





 

Communication scheduling

The communications schedule we build for your research is bespoke. It will allow you to maximise your impact by creating an efficient day-to-day series of achievable activities. Milestones across the life of the project will be planned for, so nothing slips and you have the right piece of communication at the right time to share with your audiences.

Your comms schedule will contain:

  • A dashboard with a calendar of events and communications activities spanning the duration of your project. 

  • Reminders of important dates and milestones.

  • Media asset production timelines.

  • An ideas prompt for regular social media content production.

  • A stakeholder checklist - guidance to ensure you connect to the right people.

 

Asset production

We advise on what assets (videos, photography, podcasts, infographics, social media etc) to create depending on your budget, capacity and the needs of your audiences. We can also step in to produce these assets ourselves; or project manage their production; or advise you on third-party specialists with our 30 years of industry knowledge.

Our production services:

If your team does not have the capacity to produce all your communications assets, we can support you with the production of:

  • Film explainers / promos / video abstracts

  • Video editing

  • Animations

  • Podcasts

  • Websites

  • Photography

  • Social media asset creation: Images, Videos, Audiograms, Infographics.

 

Capacity building

You may wish to deliver part or all of your communications inhouse. We will support and guide you to deliver professional results. Our training courses include:

  • Science/academic filmmaking

  • Photography

  • Social media best practices

  • Introduction to Social media scheduling

  • Maximising LinkedIn 

  • Infographic production

  • Interview skills

  • Podcast production

 

Impact Summaries

We will help to collate an Impact Summary for your research projects to show the reach your digital comms have had. This will include:

  • VIDEO: Likes, views, Channel subscriptions

  • BLOGS: Views, comments, subscriptions

  • PODCASTS: Listens / downloads, subscriptions

  • SOCIAL MEDIA POSTS: Comments, likes, Click-throughs

  • WEBSITES: Traffic, page hits.